Category: Blog

Tips for growing your electricity business

The answer is yes: indeed, there is not one, but six strategies that can be implemented by any business , which will allow retailers and operators in the sector to see constant growth in their business.

Before going into the examination of possible solutions, we immediately specify that a recent study carried out in the United States has highlighted how the demand for electricians is growing and how this is an important factor for the growth of the related business.

Let’s analyze together what are the tips to follow to make your business successful in the electricity sector.

Create awareness around your brand
The first step to follow to grow your business in the electricity sector concerns the brand policy . If you own a brand or logo, consolidate its position within your work context, so that it can convey awareness and credibility to customers. Both the brand and the logo are in fact important to ensure that your products can remain impressed in the mind of the customer, who will turn to you again for a subsequent request.

Owning a brand or a logo also contributes to the idea that you are not dealing with a small business, but an organized company capable of satisfying any customer request .

Make an investment in marketing
Marketing activities have always been an important investment to grow your business. Today, for example, it is also unthinkable in the electricity sector to invest in activities that can make buying directly from the website more attractive. The latter must be treated in detail with the inclusion of a blog that contains keywords in order to make searches easier.

This section, full of interesting content, will allow you to significantly increase your sales with minimal effort. Participations in events such as fairs and seminars relating to the field of electricity are also particularly useful: in this way it will be possible to make your business known to a greater number of people and increase your customer base, bringing your person to the context in which you work.

Incentive customers
Reserving promotional initiatives for your customers is another way that will allow you to boost your business. Among the different ways to provide incentives to customers, you can think for example of discounts that are reserved when a new customer is introduced.

Alternatively, you can think of a gift card to give to the customer who can use it at the main online retailers: in this way the customer becomes more loyal , who will appreciate your business not only for the product itself, but also for the interest demonstrated against him.

10 things that help me be a happy electrician when I work

  1. Waking up on time , which does not mean early, but at a time that allows me to do things calmly, having breakfast, perhaps reading and still arriving early for the first appointment of the day. Peace of mind gets me off to a good start.
  2. Dress up as a professional electrician : technical pants, T-shirt, sweatshirt, jacket, hat, all strictly branded with the colors and the logo of my company. I’ve noticed that on customers who don’t know me, I make a much more professional impression, based simply on the clothes. It therefore gives me an advantage before I even introduce myself.
  3. Have the tools I need . Because if I use the screwdriver as a chisel, the next time I go to unscrew a screw with that screwdriver, they are cursing! Or if I use the detergent to thread the cables, discovering that the next day it became glue! That’s no good. With the right tools, half the work is done!
  4. Have the van and warehouse in order . Everything in its place and a place for everything! Obviously on this point I preach well, but I scratch really badly, because the order is unknown to me.
  5. Work well, it makes me proud to do a good job. Super tech stuff. Stuff that obviously satisfies the customer. Prove that, as I always say, experience makes a difference.
  6. Take breaks . Relaxing with a couple of breaks in the morning and a couple in the afternoon allows me not to feel like a tow mule and to regain some energy.
  7. Do one job at a time . Since the smartphone has existed, thinking of only one thing at a time is more difficult. Every 10 minutes a new distraction occurs. Calm. Nothing makes me happier than finishing a job without interruption. If you’re calling me on the phone, I’ll call you back later.
  8. Be polite . With customers and collaborators. In short, being polite to people makes all the difference in the world.
  9. Find great collaborators . Doing everything by yourself is very difficult, but having trouble-free collaborators is much worse. The choice of collaborators totally affects my happiness and the company’s performance. Having colleagues who embrace my way of working, having a good technical consultant and a good accountant, makes it all too easy.
  10. Make me pay . The fear of having prices too high is within me, together with the awareness that there will always be those who will make prices lower than mine. I often compare myself with my electrician friends. And then I always keep at hand the prices displayed every six months by the Chamber of Commerce of the city where I work, which is a good benchmark. Given the honesty and perfect execution of the work, in the end of course I decide the cost of my services. For most repairs, I always tell the customer the cost before leaving. This allows the immediate exclusion of those who want everything immediately for little money.